This White Paper aims at explaining companies why they should implement a CRM and how to exploit its full functionalities. It focuses on Microsoft Dynamics CRM, which is one of the most complete CRM software.

Microsoft Dynamics CRM allows companies to analyse data from social networks, take advantage of Web2.0 and enable one-to-one marketing. But very often audits of a company's information system reveal that only few of the potential of the software is exploited, because users lack training and do not know how to use these tools.
That is why it is important to know the wide range of functionalities that software offer (regarding our case, Microsoft Dynamics CRM) and how to use them. Moreover, the issue with such software remains that they remain disconnected inside a same company (ERP, CRM...). It means that users have to enter the same information in all the different systems, with a high risk of errors.

Consequently, Magic Software developped iBolt, a software that connects all the different applications of a company, allowing to have the same information everywhere. Discover the benefits of such a solution with the example of Microsoft Dynamics CRM.